Celebrities capabilities have now become noticed by Thomas Cook. All they need to do is stick them on Television, they same way everyone else would use them, turn them into trained advertising chimps. Thomas Cook has taken a slightly different approach. This tour operator has been largely dedicated to its UK customers, so used a celebrity loved by all in the UK. Jamie Redknapp is a name known by almost everyone, and for no reason hated. Got to Dance is a show that is watched by many, and Louise is a judge on this. These two are known very well by the UK!
So what is that makes this advert even more special. These two celebrities are easy for the public to relate too. They can be seen travelling with Thomas Cook to a modest resort, and relaxing on the beach. Many people will see these celebrities travelling here, and think that for a week or so they could also live like a celebrity. I do however doubt very much that Mr and Mrs Redknapp do stay in these resorts on a regular basis, but never mind what do any of us know about the lifestyle of a celebrity.
There is never any bad press about this couple, in fact they appear in all kinds of adverts. Which is great, and good for them, at least we have an idea of what our holiday will be like. Thomas Cook provide holidays from the UK across the world, and have been doing so for over 100 years. This also very successful business seems to have captured a perfect partnership with the Redknapp’s.
Let’s take a second though and look at it from the other side. Celebrities don’t camp out in the same hotels as us, we all know that is true. This hotel they are in at the advert, they wouldn’t really stay there, so are they telling us lies? Somehow I do not think that this holiday is going to be all that great.
Sharm El Sheikh Holidays are a favourite of the Celebrity demographic, showered in luxury hotels, however saying that Egypt holidays have been popular with the entire country. So is Thomas Cook wrong to be employing role models in their adverts, of course not, I have been on Hurghada holidays, what fun it was, no celebrities spotted though!
i’m working as a part time model for a wide range of female wear and thinks what you wrote is really relavent and useful… its hard being a model and no as glamorous as it seems!